How you manage your admission enquiry in your school?
For making a good first impression, the school website is very important. It serves as the school's first point of contact for visitors.
As a result, the school website has an impact on the school's image and reputation, which can lead to increased enrollment. We've seen a significant shift in the function, role, and importance of a school website in the last year as a result of the lockdowns and restrictions.
A good website for schools is important for providing a positive user experience for regular users such as teachers, students, and parents.
When a website important for your school?
Before the pandemic, some schools' websites display more basic information such as key term dates, school uniform rules, or a welcome page from the principal.
Even now that the kids have returned to school, having your school's website serve as a "presence online" is no longer a viable option. It has evolved into the central repository of information for all school-related news for current and prospective students, teachers, and parents.
From a marketing standpoint, it's important to comprehend and capitalize the school website. This is a great time to review and improve your school's website, as well as think about how it can better serve your target audience.
What characteristics distinguish a good school website?
- A distinct and approachable design
- Design for mobile-first
- Quick load times
- Navigation is simple.
- Content that is both informative and entertaining
- It's search engine friendly.
- It runs on a fantastic content management system.
- Hosting that is safe and secure
Feature Your School on the Internet
Due to the COVID-19 restrictions, school events such as open days have been absent. These were, of course, an important part of any school's marketing calendar and a way to tell the story of your institution. With events still on hold, a parent's first port of call for information is now the school website, at a time when they would otherwise be visiting you in person and inspecting the facility.
As a result, we've seen a rise in the use of technology like virtual tours and virtual open days as a viable alternative to traditional open days. A virtual tour is a customized piece of your marketing puzzle that can capture the spirit of your school in a way that copywriting and high-end photography can't. Hosting technology like this on your website demonstrates that you are a forward-thinking, adaptable school that understands the needs of your audience at a pivotal time in history.
Staff Recruitment & Your School's Website
Of course, the advantages of a well-designed school website extend beyond parents and students. Recruiting qualified school personnel has always been one of the most difficult tasks faced by schools. One of the first places to look for job applicants will always be the school's website.
Having a school website is important, but making it a good one is what gives your school a positive image and leads to a positive user experience.